In previous articles, I suggested that the question “How is the Chinese market?”is, in many ways, the wrong one. China is not one market. It is a system of cities, each shaped by its own structure,
consumption drivers, and decision-making logic. If Shanghai represents a market where wine is understood, and Chengdu one where wine is used, Shenzhen presents a different case altogether.
Yumi Liu has been collecting and drinking wine for more than a decade and has earned a slew of wine certificates in the interim: level 3 WSET and now planning diploma studies; Educator level in Spanish wines (Wines of Spain certified), top level New Zeland wines (Wines of New Zeland certified) and obtained the highest score in her class for German wines (Wines of Germany certified). She has passed all of Ian D’Agata’s Italian wine courses and is generally regarded as being one of the most knowledgeable people on Italian wine in all of China. Over the years, she has also served as the Wine Educator at EMW wines, one of China’s five largest and most important fine wine importers and has led masterclasses on wines at prestigious wine shows including the Wine to Asia fair in Shenzhen and Vinitaly in Verona.
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Ian’s background in wine teaching and course creation Ian D’Agata has led different wine schools over the years, and has been increasingly asked over the years to set up new ones for different outfits. In the early 2000s, he taught wine courses at the Gambero Rosso’s Citta’ del Gusto, and...
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