Gaja is arguably Italy’s best known wine estate: for sure the bottles with the iconic black and white labels are the easiest in Italian wine to recognize, and that even from a distance. The Gaja family hasn’t just left its mark on Italian wine thanks to its high-quality wines, but it has done so in many other aspects of the Italian world of wine. Marketing, communication, and sales of Italian wines today have all been inspired and modified over time thanks to Gaja’s example and many successes. And that cannot surprise, given the human penchant for copying anything that works (just ask Dario Argento and the spawn of animal-named giallos of the early 1970s; or sticking to wine, the never-ending desire of many talent-challenged people shooting themselves in the foot by trying to make low-sulfur wines that then turn out to stink like dead horses). By contrast, Gaja is one of the very few wine names from anywhere that can be included in any conversation of the world’s best wines, Burgundy, Bordeaux, Napa…you name it.
